For New Brands! Establishes a heart and soul for your brand that will help it to stand out over others and provide clarity for your brand identity and emerging narrative. Naming and slogan development is optional.
Brand Proposition What you offer, for who, and the biggest clarification – WHY?
Brand Essence Your brand’s unique personality and offering that makes it stand out over competition.
Brand Direction The setting of vision, mission and values related to market positioning.
Brand Development
Evolve your brand for a bigger and better impact and stronger brand identity. Improve brand strategy and guide your creative solutions through development of:
Vision, mission and values Marketplace positioning Value Statement Brand personality Tone of voice Brand messages Compelling story concepts
Copy & Content for brand communications
Promotional brand messaging, engaging content and storytelling to build trust and aspiration through targeted internal and external communications such as:
Website Newsletter Promotional Literature Email Direct Mail Ad Text Video Scripts Blog Posts and Articles Social Media Press Releases